Fergal Murray

As the Guinness Master Brewer I've had an extraordinary journey. It has taken me across the globe and built my reputation as a leader in the brewing industry. My contribution had a significant impact on the growth of the Guinness brand. As custodian of the myth and magic of making great beer I covered so many areas of the business. 

  • global brewing/technical expert

  • traveled and delivered brand advocacy across 52 countries and cultures

  • sold millions of pints worldwide

  • developed the concept and content of  'the perfect pint' and other rituals

  • over 1 billion global impressions via media coverage across the world

  • collaborated and influenced in delivering the brand messaging, helping to double the brand equity    

  • ability to inspire confidence and trust 

Experience along the way:

Fergal Murray has unique experiences in the following areas:

  • Working with and assisting in a number of craft brewers as they start their journey -- bringing technical and brand building advice and knowledge along with a mentoring and advisory support 

  • Building on my reputation and using this to assist how craft brewers and distillers can gain from my experiences 

  • Guinness Master Brewer and advocate that brought real value, education and credibility to the story of brand Guinness worldwide.

  • Global Brand Ambassador, where he promoted the Guinness brand in over 52 countries and delivered results to drive growth for Guinness as it trebled in size

  • Expertise with working in the Media on TV, radio, print and digital. Created some amazing events, and content to deliver value

  • Business Strategy experience, including commercial, innovation, marketing, sales, Route to Market - Supply chain, Brand building.

  • Brewing - Business Consulting, scenario planning, Idea Generation, Product Development, Quality Management and Technical Expertise.

  • Brewing management - responsible for the brewing to world best standards in over 8 brewing facilities Including St James's Gate Dublin other Irish brewing and packaging facilities Nigeria, and a long list of other Guinness contract breweries .

  • Led quality program for North America for all Guinness beers

Now with my substantial experience I’ve begun to advise companies looking to further their product and grow.

Interested in learning a little more about me: CLICK HERE