As the Guinness Master Brewer I've had an extraordinary journey. It has taken me across the globe and built my reputation as a leader in the brewing industry. My contribution had a significant impact on the growth of the Guinness brand. As custodian of the myth and magic of making great beer I covered so many areas of the business.
global brewing/technical expert
traveled and delivered brand advocacy across 52 countries and cultures
sold millions of pints worldwide
developed the concept and content of 'the perfect pint' and other rituals
over 1 billion global impressions via media coverage across the world
collaborated and influenced in delivering the brand messaging, helping to double the brand equity
ability to inspire confidence and trust
Experience along the way:
Fergal Murray has unique experiences in the following areas:
Working with and assisting in a number of craft brewers as they start their journey -- bringing technical and brand building advice and knowledge along with a mentoring and advisory support
Building on my reputation and using this to assist how craft brewers and distillers can gain from my experiences
Guinness Master Brewer and advocate that brought real value, education and credibility to the story of brand Guinness worldwide.
Global Brand Ambassador, where he promoted the Guinness brand in over 52 countries and delivered results to drive growth for Guinness as it trebled in size
Expertise with working in the Media on TV, radio, print and digital. Created some amazing events, and content to deliver value
Business Strategy experience, including commercial, innovation, marketing, sales, Route to Market - Supply chain, Brand building.
Brewing - Business Consulting, scenario planning, Idea Generation, Product Development, Quality Management and Technical Expertise.
Brewing management - responsible for the brewing to world best standards in over 8 brewing facilities Including St James's Gate Dublin other Irish brewing and packaging facilities Nigeria, and a long list of other Guinness contract breweries .
Led quality program for North America for all Guinness beers
Now with my substantial experience I’ve begun to advise companies looking to further their product and grow.
Interested in learning a little more about me: CLICK HERE