A good pour, a craft revolution, stats to really sink your teeth into are just a few main points of this week’s blog. As a beer advocate and brewmaster, I find that many articles I consume weekly don’t really get my attention, but these few really took me by storm. As I read them I couldn’t stop thinking of how important their POV’s were and that they were something that should be shared. Which is why I will bring to you my trending articles in the brewing, distilling industry each month. Be on the lookout for some internal insight into the world of what gets a brewmaster/ distiller like me to turn their head and listen up.
Hopefully, you too will become an inner brewmaster/distiller as well. Please feel free to comment and let me know how you feel about the article sI have chosen!
Brewbound Session: Industry Leaders Discuss State of Craft
Well worth a read of this article as the Brewers still debate the meaning of craft — this discussion is ongoing and seems to have no end in sight as the beer world still transitions. The real big aspect which I would like to reiterate is the Beer world is enjoying a major growth in brands great beers and most importantly gaining new and educated consumers, these drinkers and becoming really clued into the quality and the great experiences they can have with fantastic beer. Beer is sending out great positive vibes and we should not let this hinder how we currently feel.
Brewbound, Nielsen Study Reveals ‘Independence’ Matters
What a great study! This should be extended and more information should be gathered on this subject matter. I hope some agencies grab hold of this knowledge and create some great content and information for consumers to enjoy beer even more. These word descriptors are very vibrant and deliver a new vocabulary that will help brewers innovate and create even more delicious beers.
Trends need great new insights as to why to extend the brand lifecycle — beer, in general, has been flying in this new world. I feel this post was a great read to identify the reason as to why.
Master Blender, Jim Beveridge takes us on his journey to create Johnnie Walker Aged 18 Years
One of the whiskey gurus - sharing some amazing knowledge — ENJOY.
Funding drive launched for new single malt whiskey distillery
Awesome news for Edinburgh - this will be a wonderful destination spot for an experience. I highly recommend getting to know why a little more.
Want to learn about Whiskey? Follow these 12 LinkedIn Whiskey Superstars
Wow, these 12 disciples have so much knowledge, keep this list in your file - definitely an elite group to keep an eye on.
Stay tuned for the next edition of brewmaster/distiller approved articles. Once again, please be sure to add in your comments as well as I open this up as an active discussion I feel we can all benefit from.